World of Rabbit Interior de vivienda piloto by Ke Rong

World of Rabbit Interior de vivienda piloto by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño de Espacios Interiores y Exposiciones Competition Category.

HierroInterior· 2021

World of Rabbit Interior de vivienda piloto

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award de Hierro Winner in Interior Category

7,957

Verified Award Winner

Verify Award Status for #120258

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About World of Rabbit Interior de vivienda piloto

World of Rabbit es el interior de una vivienda piloto ubicada en una oficina de ventas inmobiliarias del distrito de Shapingba, en Chongqing. El espacio abarca 70 metros cuadrados y sigue una temática de cuento de hadas construida en torno a una familia de conejos. Colores audaces y formas lúdicas aparecen en cada rincón, y unos muñecos de peluche representan a los amigos del bosque del propietario imaginario. Se emplean diversos materiales con textura de terrazo para responder a distintas necesidades funcionales y de diseño. Un tejido afelpado reviste el muro protagonista del dormitorio para crear una atmósfera de ensueño. La mayoría de los soportes reciben un tratamiento contra la humedad y el moho, ya que el clima local es húmedo y lluvioso.

The Recognition

About the A' Design Award de Hierro

World of Rabbit Interior de vivienda piloto ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que World of Rabbit Interior de vivienda piloto sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. World of Rabbit Interior de vivienda piloto es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020