Quix Identidad de marca de Anja Zambelli Colak

El diseño Quix Identidad de marca de Anja Zambelli Colak es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2021

Quix Identidad de marca

de Anja Zambelli Colak

Cliente: Zambelli Brand Design

Ganador del A' Design Award de Plata en la Categoría Gráfico

40,925

Ganador de Premio Verificado

Verificar Estado del Premio para #120357

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Colores

El Diseño

Acerca de Quix Identidad de marca

Quix es una identidad de marca para máquinas expendedoras de autoservicio que ofrecen bebidas frías y calientes y aperitivos. La identidad emplea colores, texturas y formas extraídos de la cultura italiana, rindiendo homenaje a la época dorada del diseño italiano. Un aire ligeramente vintage evoca los años de la Dolce Vita y remite a la cultura italiana del café. Los vasos de café y los carteles se imprimen en cuatricromía CMYK mediante tecnología offset, mientras que las máquinas expendedoras se personalizan con láminas impresas. El diseño convierte una pausa rápida para tomar café en una experiencia visual serena.

El Reconocimiento

Acerca del A' Design Award de Plata

Quix Identidad de marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Quix Identidad de marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Quix Identidad de marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensiones y Embalaje: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etiquetas: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Tecnología de Producción: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Desafío de Diseño: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Investigación: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiración: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Duración del Proyecto: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Flujo de Operación: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.