Radailiai Identidad visual by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
PlataGráfico· 2021
Radailiai Identidad visual
Client: Stand UP
A' Design Award de Plata Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #120415The Design
About Radailiai Identidad visual
Radailiai es una identidad visual creada para una mansión señorial y un parque de dinosaurios. La parte superior del logotipo de la mansión muestra un fragmento estilizado de un arco, un patrón de líneas diagonales y un motivo de ondas de agua. La parte inferior presenta un motivo acuático similar y un dinosaurio estilizado. Al cambiar el texto y girar el icono hexagonal 180 grados se obtiene el logotipo del Dino Park, con el dinosaurio arriba y una casa invertida abajo. Una paleta de verde profundo y oro rosa vincula ambos mundos. La identidad se aplica a tarjetas de visita, carteles, sobres y bolsas de regalo.
The Recognition
About the A' Design Award de Plata
Radailiai Identidad visual ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Radailiai Identidad visual sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Radailiai Identidad visual es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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