Positive Projections El Póster Musical by Min Huei Lu

Positive Projections El Póster Musical by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2021

Positive Projections El Póster Musical

by Min Huei Lu

Client: Academy of Art University

A' Design Award de Bronce Winner in Gráfico Category

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Colors

The Design

About Positive Projections El Póster Musical

A través de este visual, el diseñador pretende expresar una pieza musical a través de la tipografía, las imágenes y la composición del diseño. La imagen tiene como tema la recesión estadounidense a principios de la década de 1980, en la que millones de personas quedaron desempleadas y Estados Unidos experimentó importantes cambios socioeconómicos. La imagen también intenta asociar las imágenes con la canción "No te preocupes, sé feliz", que estaba en su punto máximo de popularidad durante esa época.

The Recognition

About the A' Design Award de Bronce

Positive Projections El Póster Musical ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Positive Projections El Póster Musical sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Positive Projections El Póster Musical satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu