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Be:side Café y Belleza by Akitoshi Imafuku and Lily Sugiyama
Be:side Café y Belleza by Akitoshi Imafuku and Lily Sugiyama
Be:side Café y Belleza by Akitoshi Imafuku and Lily Sugiyama
Be:side Café y Belleza by Akitoshi Imafuku and Lily Sugiyama
Be:side Café y Belleza by Akitoshi Imafuku and Lily Sugiyama

Bronce Interior · 2021

Be:side Café y Belleza

by Akitoshi Imafuku and Lily Sugiyama

  • A' Design Award de Bronce 2021 in Interior
  • CLIENT: Funabashiya
  • Estimated Number of Design Views: 10,495
  • Verification code 6BA3D2DFF9 · Verify this award
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About Be:side Café y Belleza

Para el nuevo desafío de Funabashiya, que cuenta con una larga historia desde 1805 como tienda de mochi de arrurruz, los diseñadores consideraron importante volver a sus raíces y valorar su extensa trayectoria, por lo que adoptaron la emblemática pérgola de glicinias de su tienda principal en el diseño de toda la entrada. No solo este dinámico diseño de la entrada destaca en la tranquila zona residencial de Aoyama y atrae a las personas, sino que también funciona como área de asientos exterior para sus clientes.

About the A' Design Award de Bronce

Be:side Café y Belleza ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Be:side Café y Belleza sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Be:side Café y Belleza satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Press Kit

Unique Properties
Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags
Japanese design, wisteria arbor, wood, simple
Production Technology
To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration
Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration
The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Image Credits
Daisuke Shima (ad hoc Inc.)

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