Gravity Diseño de interiores de cine by Design Action

Gravity Diseño de interiores de cine by Design Action is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2021

Gravity Diseño de interiores de cine

by Design Action

Client: Design Action

A' Design Award de Plata Winner in Interior Category

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The Design

About Gravity Diseño de interiores de cine

Gravity es un interior de cine en Shanghái, China, que abarca 2800 metros cuadrados. El diseño se inspira en la idea de que una gravedad extrema forma un agujero negro que distorsiona el espacio y el tiempo. Un remolino blanco en el techo evoca este efecto, con cavidades de luz superpuestas que ascienden de lo bajo a lo alto como una escalera de caracol. El remolino también da forma a las paredes y al suelo. Líneas fluidas recubren los muros, con detalles en oro y plata que se retuercen en formas que recuerdan hojas enrolladas. Los materiales incluyen piedra, paneles acústicos, laminado plástico, alfombra y placas de yeso.

The Recognition

About the A' Design Award de Plata

Gravity Diseño de interiores de cine ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Gravity Diseño de interiores de cine sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Gravity Diseño de interiores de cine es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action