Thirty Years Anniversary Identidad de marca by Salvita Bingelyte

Thirty Years Anniversary Identidad de marca by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

Thirty Years Anniversary Identidad de marca

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Hierro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #120942

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Colors

The Design

About Thirty Years Anniversary Identidad de marca

Thirty Years Anniversary es una identidad de marca creada para conmemorar los treinta años del restablecimiento de las relaciones diplomáticas entre Lituania y Alemania. El emblema destaca el número treinta y combina ambas cifras con los colores de la bandera de cada país. En aplicaciones de mayor formato, el cero aparece recortado, de modo que la composición se mantiene despejada, el texto sigue siendo legible y la forma funciona como elemento gráfico. En una taza, el asa completa el cero recortado. Las marcas de color sobre fondo blanco mejoran la visibilidad. La identidad enmarca los eventos públicos y la comunicación.

The Recognition

About the A' Design Award de Hierro

Thirty Years Anniversary Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Thirty Years Anniversary Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Thirty Years Anniversary Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging: To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags: Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge: To create a successful logo expression of the friendship between Lithuania and Germany.
Research: Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits: Erin Hope Stevens (Copywriter)