Yashang Hing Tau Ball Envasado de Alimentos by Mars Team

Yashang Hing Tau Ball Envasado de Alimentos by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2021

Yashang Hing Tau Ball Envasado de Alimentos

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #121185

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Colors

The Design

About Yashang Hing Tau Ball Envasado de Alimentos

Yashang Hing Tau Ball es un diseño de envase para productos de albóndigas. Los gráficos se basan en las materias primas del alimento que contiene. Las imágenes de animales se disponen como composiciones gráficas modernas, y cada tipo de materia prima se identifica mediante un color contrastante. El fuerte contraste cromático refuerza el impacto visual en los estantes de venta. El diseño también alude a las costumbres tradicionales auspiciosas de la zona de Chaoshan, en China, y se coloca un sobre rojo alrededor del producto. Se emplean impresión en papel, plástico de grado alimentario y una cinta de seda. El envase mide 260 por 150 por 260 milímetros.

The Recognition

About the A' Design Award de Plata

Yashang Hing Tau Ball Envasado de Alimentos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Yashang Hing Tau Ball Envasado de Alimentos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Yashang Hing Tau Ball Envasado de Alimentos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release