Anonymousociety Diseño De Crítica Social by Yan Yan

Anonymousociety Diseño De Crítica Social by Yan Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Social Competition Category.

HierroSocial· 2021

Anonymousociety Diseño De Crítica Social

by Yan Yan

Client: Yan Yan

A' Design Award de Hierro Winner in Social Category

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Verified Award Winner

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The Design

About Anonymousociety Diseño De Crítica Social

Anonymousociety es un proyecto de diseño de crítica social. En este proyecto. Yan Yan creó una organización secreta inexistente llamada Anonymousociety. Anonymousociety quiere crear una casa segura donde las personas puedan esconderse de los focos, escapar de la atención y dejarse llevar. Mientras creaba este proyecto, Yan Yan estaba usando una perspectiva de falso documental para documentar la existencia de Anonymousociety. Esta serie de trabajos de diseño incluye un sitio web hecho por fanáticos, una revista, un conjunto de instrucciones y folletos, etc.

The Recognition

About the A' Design Award de Hierro

Anonymousociety Diseño De Crítica Social ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Anonymousociety Diseño De Crítica Social sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Anonymousociety Diseño De Crítica Social es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags: Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology: This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge: The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration: This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration: This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow: The audience can review this project by reading the magazine, looking at the posters or browsing the website.

Read the Press Release