Hankol Liquor Diseño de packaging by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Diseño de packaging by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2021

Hankol Liquor Diseño de packaging

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award de Bronce Winner in Envases Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Diseño de packaging

Hankol Liquor es un diseño de packaging para un licor de aroma salsa (sauce-flavour). El nombre Hankol alude a una persona que bebe con desenfado y alegría, lo que refleja el espíritu centrado en las personas de la marca. La botella se define mediante líneas contundentes y sencillas, y el logotipo se presenta en la parte frontal. Las formas positivas y negativas integran la silueta del fundador en el espacio negativo, evocando la intención original de la marca. En la tipografía se emplean la caligrafía china y un sello, que aportan un carácter cultural oriental. La caja exterior está fabricada con EPP, un material respetuoso con el medio ambiente.

The Recognition

About the A' Design Award de Bronce

Hankol Liquor Diseño de packaging ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Hankol Liquor Diseño de packaging sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Hankol Liquor Diseño de packaging satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020