Tinkoff Investment Vídeo publicitario by Egor Maraev

Tinkoff Investment Vídeo publicitario by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Cine, Vídeo y Animación Competition Category.

BronceCine· 2022

Tinkoff Investment Vídeo publicitario

by Egor Maraev

Client: Blaster Studio

A' Design Award de Bronce Winner in Cine Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Vídeo publicitario

Tinkoff Investment es un vídeo publicitario de treinta segundos para un servicio de inversión bancaria. El vídeo presenta a George Washington como protagonista. Aparece sentado en un sofá comiendo pizza, cansado y perezoso, y representa al dinero. Esta imagen insólita transmite la idea principal: el dinero debe mantenerse en buena forma y ponerse a trabajar. La animación combina la animación tradicional (cel animation) y la animación de recortes, unidas mediante composición digital. El vídeo tuvo una amplia difusión como preroll antes de vídeos en línea y alcanzó una elevada tasa de conversión.

The Recognition

About the A' Design Award de Bronce

Tinkoff Investment Vídeo publicitario ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Tinkoff Investment Vídeo publicitario sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Tinkoff Investment Vídeo publicitario satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin