Risetta El Embalaje by Giuliano Ricciardi

Risetta El Embalaje by Giuliano Ricciardi is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2021

Risetta El Embalaje

by Giuliano Ricciardi

Client: d-Lab studio

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
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The Design

About Risetta El Embalaje

Risetta es una caja sencilla, funcional, fácil de transportar, respetuosa con el medio ambiente, que sigue las formas de la tradicional caja de fruta, símbolo del reciclaje. Diseñado en madera contrachapada cortada con láser, Risetta tiene un diseño moderno, cautivador e innovador. Cuba realizada con una sola hoja de madera contrachapada, flexibilizada gracias al corte por láser en los puntos de flexión. Agujeros, en lugar de hendiduras, para hacer más resistente la estructura. Soportes de corcho que, alojados en los huecos, permiten diversos métodos de montaje para montar un punto de venta o tienda temporal. Encuentra dimensión dentro del hogar convirtiéndose en un mueble.

The Recognition

About the A' Design Award de Plata

Risetta El Embalaje ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Risetta El Embalaje sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Risetta El Embalaje es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Risetta is the evolution of the past that becomes the future thanks to new cutting technologies and the rediscovery of traditional materials as plywood and cork. The folding, broken at 45 degrees, allows us to use a single sheet which, when properly fitted, guarantees the perfect squaring of the box. The cork supports, suitably housed in the ventilation holes, allow the setting up of temporary exhibition spaces. Risetta's qualities can be summed up in 3 words: innovation, ecology, versatility.
Dimensions & Packaging: W 500 mm, D 300 mm, H 260 mm
Tags: wooden box, redesign, eco, bio, container, packaging, laser cutting, box,
Production Technology: Laser cutting for the plywood shape and cnc machine for cork supports
Design Challenge: The main challenge was to look for technology and materials, then identified in laser cutting and plywood, suitable for making the production and assembly of Risetta components easier. The second, to look for a system that would exploit the ventilation holes of Risetta, to distance it from the ground, avoiding the stagnation of liquids, and to allow overlapping and side-by-side of several boxes for setting up a store, a task entrusted to cork supports, elastic and waterproof material.
Research: During the market research, an important value was given to eco-sustainability, despite the fact that we are talking about a fruit box, a functional, widespread, simple and economical object, but the main objective was to make the packaging also an exhibitor. I sensed that using the floor supports as a plug-in to place the Risettas side by side and overlapping them in various positions would allow the setting up of temporary and non-temporary sales points, also allowing reuse in the home.
Inspiration: The idea arises from the need to produce packaging capable of being not only a container, but also an object useful for furnishing a store or a temporary shop and for presenting goods in an orderly and uniform manner. Its features also make it an easy-to-use object.
Project Duration: The project started in February 2020 and finished in April 2020. It was nominated at Rilegno Contest 2020
Operation Flow: Risetta is an innovative container for organic products that takes its cue from the traditional fruit box. It consists of 2 sides that fit together with a laser engraved plywood tub so that it can be easily folded. All the components have regular holes that serve to ventilate the contents and to accommodate the cork supports that perform the function of support on the ground, but, embedded on the sides, allow the side-by-side and overlapping of the modules allowing the setting up of a sale point.
Image Credits: #1 : Designer Giuliano Ricciardi, Risetta, 2020
#2 : Designer Giuliano Ricciardi, Risetta Fruit Shop 1, 2020
#3 : Designer Giuliano Ricciardi, Risetta Fruit Shop 2, 2020
#4 : Designer Giuliano Ricciardi, Risetta Fruit Shop 3, 2020
#5 : Designer Giuliano Ricciardi, Risetta Riciclo, 2020