Same But Different Instalación artística by Asya Demidova is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Bellas Artes y Diseño de Instalaciones Artísticas Competition Category.
HierroBellas Artes· 2021
Same But Different Instalación artística
Client: Asya Demidova
A' Design Award de Hierro Winner in Bellas Artes Category
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The Design
About Same But Different Instalación artística
Same But Different es una instalación artística que convierte el olor en una forma física. La obra se basa en los isómeros, compuestos que comparten la misma fórmula química pero presentan una disposición distinta de sus átomos y que, por ello, pueden portar dos olores diferentes. Cada escultura alberga dos olores relacionados y fusiona sus formas moleculares en un único volumen. Las piezas se imprimen en 3D y se recubren con varias capas de pintura holográfica aplicada con un aerógrafo industrial. En su interior, unas cámaras con materiales absorbentes conservan los olores, que se difunden hacia el exterior a través de finos conductos. Los visitantes pueden sostener y oler cada pieza.
The Recognition
About the A' Design Award de Hierro
Same But Different Instalación artística ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Same But Different Instalación artística sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Same But Different Instalación artística es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
- Dimensions & Packaging
- The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
- Tags
- smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
- Production Technology
- The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
- Design Challenge
- The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
- Research
- There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
- Inspiration
- The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
- Project Duration
- The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
- Operation Flow
- People can smell and grab the sculptures to experience them from different angles.
- Team Members
- Art Direction & Design – Asya Demidova
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