Plata Envases · 2021
Beer Mail by Volfas Engelman Envasado de Cerveza Artesanal
by Bold Brands
- A' Design Award de Plata 2021 in Envases
- CLIENT: Bold Brands
- Estimated Number of Design Views: 25,457
- Verification code 3A253AECF0 · Verify this award
Colors
About Beer Mail by Volfas Engelman Envasado de Cerveza Artesanal
Beer Mail es un diseño de packaging para una gama de cervezas artesanales. Las etiquetas están enmarcadas como sellos postales, en alusión al nombre de la marca y al carácter coleccionable de los sellos. Cada variedad presenta una ilustración de collage que reúne elementos que, a primera vista, parecen no tener relación entre sí. Los ingredientes empleados en la cerveza se ocultan dentro de las ilustraciones, de modo que el consumidor pueda buscarlos. La cerveza se comercializa en botellas de vidrio de 330 ml con etiquetas impresas digitalmente y en latas impresas de 500 ml. El diseño refleja las pequeñas cantidades de producción de la gama.
About the A' Design Award de Plata
Beer Mail by Volfas Engelman Envasado de Cerveza Artesanal ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Beer Mail by Volfas Engelman Envasado de Cerveza Artesanal sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Beer Mail by Volfas Engelman Envasado de Cerveza Artesanal es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
