Baltija Chocolate Collection Envases para confitería de Bold Brands

El diseño Baltija Chocolate Collection Envases para confitería de Bold Brands es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2021

Baltija Chocolate Collection Envases para confitería

de Bold Brands

Cliente: Bold Brands

Ganador del A' Design Award de Plata en la Categoría Envases

24,777

Ganador de Premio Verificado

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Colores

El Diseño

Acerca de Baltija Chocolate Collection Envases para confitería

Baltija es una serie de envases para una colección de chocolates que se comercializa en la región báltica. El nombre proviene de la palabra lituana que designa al mar Báltico, fuente de inspiración del diseño. Un faro y una escena marina se ilustran en un clásico estilo victoriano, con formas ondulantes que sugieren el movimiento del agua. No se emplean símbolos nacionales, de modo que el envase representa a toda la región y no a un solo país. Un intenso tono azul verdoso aporta un aspecto refinado. Las cajas y los sobres están fabricados en papel, impresos en offset y acabados con barniz mate y detalles en lámina de cobre.

El Reconocimiento

Acerca del A' Design Award de Plata

Baltija Chocolate Collection Envases para confitería ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Baltija Chocolate Collection Envases para confitería sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Baltija Chocolate Collection Envases para confitería es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensiones y Embalaje: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Etiquetas: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Tecnología de Producción: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Desafío de Diseño: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Investigación: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiración: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Duración del Proyecto: This project started in January 2020 February and finished 2020 May
Flujo de Operación: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Miembros del Equipo: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Créditos de Imagen: Photography: Motiejus Gaigalas, Zydrunas Slajus