Check-in Hsinchu La Exposición De Ciudad Y Diseño de BIAS Architects and Associates

El diseño Check-in Hsinchu La Exposición De Ciudad Y Diseño de BIAS Architects and Associates es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Eventos.

PlataEvento· 2021

Check-in Hsinchu La Exposición De Ciudad Y Diseño

de BIAS Architects and Associates

Cliente: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Ganador del A' Design Award de Plata en la Categoría Evento

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El Diseño

Acerca de Check-in Hsinchu La Exposición De Ciudad Y Diseño

La Design Expo es un evento anual de diseño promovido por el gobierno central de Taiwán. Su objetivo es aportar nueva energía al sector del diseño local. En 2020, Hsinchu lo acogió, es decir, una ciudad que atesora un vibrante Parque Científico y más de 300 años de historia. En este contexto, BIAS transformó la Expo en un evento urbano. En lugar de desencadenar una única exposición, esta elección llevó a reimaginar temporalmente una serie de lugares en toda la ciudad. El objetivo era permitir que la gente experimentara la diversidad de la ciudad y mostrara una nueva narrativa urbana, dos cosas que finalmente resaltaron el poder social del diseño.

El Reconocimiento

Acerca del A' Design Award de Plata

Check-in Hsinchu La Exposición De Ciudad Y Diseño ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Check-in Hsinchu La Exposición De Ciudad Y Diseño sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Check-in Hsinchu La Exposición De Ciudad Y Diseño es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Dimensiones y Embalaje: Total exhibition area: 410,000 sqm
Etiquetas: design expo, social design, public space, city, urban culture, urban identity
Tecnología de Producción: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Desafío de Diseño: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Investigación: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspiración: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Duración del Proyecto: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Flujo de Operación: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Miembros del Equipo: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Créditos de Imagen: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020