Xphere Cambio de imagen de identidad corporativa by Yibang Design and Xiner Zheng

Xphere Cambio de imagen de identidad corporativa by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

HierroGráfico· 2021

Xphere Cambio de imagen de identidad corporativa

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award de Hierro Winner in Gráfico Category

8,880
Verified Award Winner
Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Cambio de imagen de identidad corporativa

Xphere es un diseño de identidad corporativa creado para la marca Rongxing. El nombre Xphere proviene del nombre chino de la marca, Rongxing, que significa esfera próspera. La identidad une el significado del nombre chino con el nombre en inglés en un mismo lenguaje visual. El símbolo se inspira en las formas de una estrella, y se aplica un corte coincidente tanto al logotipo en inglés como al logotipo en chino. Los colores intensos y los recursos visuales potentes destacan la línea de productos de alta gama. Los materiales impresos utilizan papel grueso mate, y tanto la tarjeta de presentación como la tarjeta de agradecimiento llevan el logotipo en relieve.

The Recognition

About the A' Design Award de Hierro

Xphere Cambio de imagen de identidad corporativa ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Xphere Cambio de imagen de identidad corporativa sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Xphere Cambio de imagen de identidad corporativa es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang