Tsarsky Reserve El Embalaje De Papel by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2021
Tsarsky Reserve El Embalaje De Papel
Client: Tsarsky Reserve
A' Design Award de Bronce Winner in Envases Category
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- Verified Award Winner
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The Design
About Tsarsky Reserve El Embalaje De Papel
El objetivo del envase para productos semiacabados congelados es crear una imagen pegadiza de una marca evitando la imagen tradicional de la comida en el plato. Se ha elegido la solución basada en patrones porque hace que los ojos del consumidor ya disfruten de la comida. Los colores utilizados para representar son claramente reconocibles entre los demás diseños de alimentos de la línea. Además, la simplicidad de las formas en este diseño subraya el enfoque contemporáneo y al mismo tiempo resalta la idea de universalidad. Como resultado, este diseño hace que el producto sea fácil de apreciar para varios espectadores.
The Recognition
About the A' Design Award de Bronce
Tsarsky Reserve El Embalaje De Papel ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Tsarsky Reserve El Embalaje De Papel sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Tsarsky Reserve El Embalaje De Papel satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Team Members
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Image Credits
- All of the separate images are given by client
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