La Boutique Jzn Diseño de interiores de una pastelería by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.
BronceInterior· 2021
La Boutique Jzn Diseño de interiores de una pastelería
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
A' Design Award de Bronce Winner in Interior Category
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The Design
About La Boutique Jzn Diseño de interiores de una pastelería
La Boutique Jzn es el diseño de interiores de una pastelería en Taipéi, Taiwán, finalizado en noviembre de 2019. El espacio de 68 metros cuadrados presenta una marca de pastelería centenaria desde una perspectiva contemporánea. El dorado rosado mate sustituye el tono carmín de las celebraciones tradicionales y confiere al local un carácter suave y sereno. Las formas cuadradas y circulares actúan como símbolos de la marca y aparecen en el patrón de celosía de las ventanas chinas, en la forma del techo, en el borde curvo del mostrador, en las puertas de los muebles y los respaldos de las sillas de ratán trenzado, así como en las líneas metálicas incrustadas en el pavimento.
The Recognition
About the A' Design Award de Bronce
La Boutique Jzn Diseño de interiores de una pastelería ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que La Boutique Jzn Diseño de interiores de una pastelería sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. La Boutique Jzn Diseño de interiores de una pastelería satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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