Zhenshiming Máscara de Ojos by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2021

Zhenshiming Máscara de Ojos

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Máscara de Ojos

Se trata de un producto de máscaras para ojos. La letra E mayúscula es una forma común de las tablas de agudeza visual chinas, y los consumidores están familiarizados con ella. La letra E se transforma en una cara sonriente, y la forma de la palabra en inglés "eye" se delinea con un trazo. Los dos productos conforman una obra visual completa y existen por separado. Una tabla visual completa se muestra en el lateral al abrir la caja, la cual resulta familiar para los consumidores y puede utilizarse para comprobar la visión de manera simple. Esto hace que los productos sean más interesantes.

The Recognition

About the A' Design Award de Bronce

Zhenshiming Máscara de Ojos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Zhenshiming Máscara de Ojos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Zhenshiming Máscara de Ojos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.