Clatoz Serie de ilustraciones by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2021
Clatoz Serie de ilustraciones
by Yoonje Yang
Client: Clatoz
A' Design Award de Hierro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #124801The Design
About Clatoz Serie de ilustraciones
Clatoz es una serie de ilustraciones que expresan las emociones de muchas personas distintas a través de patrones y color. Las obras están realizadas con técnica mixta en dos formatos, de 24 por 17 centímetros y de 29,7 por 21 centímetros. El color transmite un significado emocional, como la pasión en el rojo y la calma en el azul. Los tonos oscuros sugieren el mundo interior oculto de una persona que no habla. Los patrones superpuestos muestran cómo las emociones se vuelven más complejas. Las ilustraciones se exhiben en galerías, donde cada dibujo puede convertirse en una herramienta para la conversación.
The Recognition
About the A' Design Award de Hierro
Clatoz Serie de ilustraciones ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Clatoz Serie de ilustraciones sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Clatoz Serie de ilustraciones es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
- Dimensions & Packaging
- 24x17cm / 29.7x21 cm
- Tags
- illust, illustration, art, penart, pattern
- Production Technology
- Mixed media
- Design Challenge
- Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
- Research
- Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex. - Inspiration
- At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
- Project Duration
- Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
- Operation Flow
- It will be displayed in a gallery, and these paintings can be a tool for conversation.
- Image Credits
- Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016
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