Noxx Bottle Design Empaque by Res Zinniker is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2021
Noxx Bottle Design Empaque
by Res Zinniker
Client: Eisbock Brewery Zug, Switzerland
A' Design Award de Plata Winner in Envases Category
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- Verified Award Winner
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The Design
About Noxx Bottle Design Empaque
La recién fundada cervecería Eisbock solicitó al diseñador gráfico e ilustrador Res Zinniker un diseño de envase. El punto de partida fue el nombre Noxx y la botella negra. El diseño se imprimió directamente sobre el vidrio y se seleccionó un color especial para cada tipo además del blanco. Oscuro como la noche (Noxx), se creó una serie con criaturas inquietantes que estimulan la imaginación.
The Recognition
About the A' Design Award de Plata
Noxx Bottle Design Empaque ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Noxx Bottle Design Empaque sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Noxx Bottle Design Empaque es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
- Dimensions & Packaging
- Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
- Tags
- Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
- Production Technology
- Screen printing on glass.
- Design Challenge
- The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
- Research
- In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
- Inspiration
- H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
- Project Duration
- The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
- Operation Flow
- The packaging must immediately attract attention and stick with the consumer as name and appearance.
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