Plata Envases · 2022
Bafang Koi Caja de Regalo Bancaria
by One Design Brand Communication Co. Ltd
- A' Design Award de Plata 2022 in Envases
- CLIENT: One Design Brand Communication Co., Ltd.
- Estimated Number of Design Views: 22,402
- Verification code 64540B182F · Verify this award
Colors
About Bafang Koi Caja de Regalo Bancaria
El diseño de la caja Bagua Koi no es solo superficial. Como parte del regalo, la caja de regalo está diseñada como un símbolo de bendición preciosa con una profunda connotación de la cultura china. El diseñador obtuvo la inspiración de la cultura china del Koi y la cultura Bagua, las cuales transmiten una bendición preciosa de prosperidad y riqueza, coordinando con las características culturales de la industria bancaria.
About the A' Design Award de Plata
Bafang Koi Caja de Regalo Bancaria ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bafang Koi Caja de Regalo Bancaria sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bafang Koi Caja de Regalo Bancaria es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - Dimensions & Packaging
- 240mm*240mm*150mm
- Tags
- China gift packaging
- Production Technology
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- Research
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - Inspiration
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - Project Duration
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- Operation Flow
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - Image Credits
- One Design brand communication Co., Ltd
