Steady Power Wire Art Instalación artística by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Instalación artística by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Bellas Artes y Diseño de Instalaciones Artísticas Competition Category.

BronceBellas Artes· 2022

Steady Power Wire Art Instalación artística

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award de Bronce Winner in Bellas Artes Category

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Verified Award Winner

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The Design

About Steady Power Wire Art Instalación artística

Steady Power Wire Art es una instalación artística creada para la exposición del aniversario de una empresa. La instalación emplea alambres de cobre suministrados por un fabricante de hilos y cables eléctricos para trazar el contorno de un gran árbol que simboliza a la compañía. Del árbol se despliegan cinco escenas de la vida cotidiana: un puesto de gachas, una mesa de comedor, un tren, un templo y un faro. Una iluminación cambiante y una narración sonora acompañan a las formas de alambre, mientras las sombras de los hilos se proyectan sobre los muros y el techo. La obra abarca 281 metros cuadrados y muestra cómo la electricidad sostiene la vida diaria más común.

The Recognition

About the A' Design Award de Bronce

Steady Power Wire Art Instalación artística ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Steady Power Wire Art Instalación artística sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Steady Power Wire Art Instalación artística satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd