Sorkhab El Embalaje by Parham Elahi Doust

Sorkhab El Embalaje by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2022

Sorkhab El Embalaje

by Parham Elahi Doust

Client: Sorkhab

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
Verify Award Status for #126198

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Colors

The Design

About Sorkhab El Embalaje

Los jabones para cejas Sorkhab están hechos de ingredientes veganos y libres de crueldad animal. Por esa razón, querían asegurarse de que el empaque también resuene con la naturaleza de su contenido y es por eso que eligieron la madera como su material principal. Los contornos suaves del paquete pueden atrapar a los compradores # 039; atención, aún más. El producto en el interior (jabón) está hecho de materiales 100 % veganos, su empaque también transmite el hecho de que es ecológico. Todo el paquete está construido con las maderas duras desechadas que se encuentran en la industria del mueble. Esa es una de las razones por las que se ha optado por la madera frente a otras.

The Recognition

About the A' Design Award de Hierro

Sorkhab El Embalaje ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Sorkhab El Embalaje sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Sorkhab El Embalaje es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi