City Ambassadors School La Identidad De Marca Tipográfica by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
PlataGráfico· 2022
City Ambassadors School La Identidad De Marca Tipográfica
Client: Tanya Dunaeva
A' Design Award de Plata Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School La Identidad De Marca Tipográfica
Detrás de cada esquina de las calles antiguas se esconden historias interesantes y es imposible asociar la ciudad con un conjunto mínimo de símbolos reconocibles. Mientras estudia la ciudad, el futuro embajador la descubre de nuevo, como un estudiante descubre una cartilla en la escuela. Para la construcción de la identidad se optó por una solución tipográfica, basada en el principio del eclecticismo tipográfico: la escritura Old National, intercalada con la escritura cursiva y fuentes reconocibles de los artistas de vanguardia. La combinación de colores es un rojo lacónico y brillante.
The Recognition
About the A' Design Award de Plata
City Ambassadors School La Identidad De Marca Tipográfica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que City Ambassadors School La Identidad De Marca Tipográfica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. City Ambassadors School La Identidad De Marca Tipográfica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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