Doaba Dhaba Envasado Sostenible de Alimentos de Akkshit Khattar

El diseño Doaba Dhaba Envasado Sostenible de Alimentos de Akkshit Khattar es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Producto Sostenible.

BronceProducto Sostenible· 2022

Doaba Dhaba Envasado Sostenible de Alimentos

de Akkshit Khattar

Ganador del A' Design Award de Bronce en la Categoría Producto Sostenible

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El Diseño

Acerca de Doaba Dhaba Envasado Sostenible de Alimentos

Doaba Dhaba es un sistema de envasado sostenible de alimentos diseñado para una cocina fantasma (cloud kitchen) en la India. Los platos principales se envasan en handis, ollas de barro elaboradas artesanalmente por artesanos locales, cerradas con una tapa de arcilla y una etiqueta atada al cuello. Los panes planos, como los rotis y los naans, se envuelven en hojas de plátano recién cortadas y se atan con hilo de yute. Ambos elementos se colocan después en una bolsa de papel reciclado. Los materiales son biodegradables y sustituyen al plástico de un solo uso. Las entregas se realizan en vehículos eléctricos para reducir la huella de carbono.

El Reconocimiento

Acerca del A' Design Award de Bronce

Doaba Dhaba Envasado Sostenible de Alimentos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Doaba Dhaba Envasado Sostenible de Alimentos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Doaba Dhaba Envasado Sostenible de Alimentos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensiones y Embalaje: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Etiquetas: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Tecnología de Producción: Handcrafted clay pots, Banana leaf & Recycled Paper
Desafío de Diseño: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Investigación: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiración: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Duración del Proyecto: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Flujo de Operación: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.