Poly Conghua Centro de Ventas by 10 Degrees Design

Poly Conghua Centro de Ventas by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Oro in Diseño de Espacios Interiores y Exposiciones Competition Category.

OroInterior· 2022

Poly Conghua Centro de Ventas

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award de Oro Winner in Interior Category

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Verified Award Winner

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The Design

About Poly Conghua Centro de Ventas

Poly Conghua es un centro de ventas ubicado en un distrito suburbano de Guangzhou. El interior abarca 1013 metros cuadrados. El diseño se inspira en el lichi, fruta típica de Conghua, y en los elementos triangulares del emplazamiento y de sus edificios. Una gran instalación artística en forma de lichi señala la entrada y conduce a los visitantes hacia el interior del espacio. Otras instalaciones, estructuras y mobiliario dan continuidad a la misma temática. Entre los materiales figuran el metal chapado, la resina, el cuero, el mármol y las fibras acrílicas. El objetivo es unir la cultura local con el diseño de interiores contemporáneo.

The Recognition

About the A' Design Award de Oro

Poly Conghua Centro de Ventas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Poly Conghua Centro de Ventas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Poly Conghua Centro de Ventas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design