Zhen Hao E Envase para Alimento de Perros by Yuchen Han

Zhen Hao E Envase para Alimento de Perros by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2022

Zhen Hao E Envase para Alimento de Perros

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Zhen Hao E Envase para Alimento de Perros

Zhen Hao E es una serie de envases para alimento y snacks caninos. El diseño se inspira en la cultura china al representar a los perros como antiguos emperadores de distintas épocas. En China, se suele describir a los dueños de perros como funcionarios al servicio de sus mascotas, y esta idea da forma a las ilustraciones. Los personajes caninos de estilo caricaturesco indican el grupo de tamaño, separando a los perros pequeños de los medianos y grandes. Distintos colores diferencian el alimento de los snacks, de modo que la gama resulta fácil de comprender. Se emplean papel reciclado, papel corrugado y bolsas de papel aluminio.

The Recognition

About the A' Design Award de Hierro

Zhen Hao E Envase para Alimento de Perros ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Zhen Hao E Envase para Alimento de Perros sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Zhen Hao E Envase para Alimento de Perros es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.