Cala di Seta Las Etiquetas De Vino by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.
BronceEnvases· 2022
Cala di Seta Las Etiquetas De Vino
Client: Cantina di Calasetta - Cala di Seta
A' Design Award de Bronce Winner in Envases Category
Verified Award Winner
Verify Award Status for #127081The Design
About Cala di Seta Las Etiquetas De Vino
El proyecto de diseño de packaging representa los vinos como elementos únicos e identificativos, vinculados al lugar donde nacen pero de cara al mundo. El atractivo es el de los vinos jóvenes, coloridos y fáciles de interpretar, dirigidos a un público desacoplado pero que busca productos de calidad. Por ello, el diseño se caracteriza por una apariencia colorida, minimalista y refinada en la que destaca el diseño del faro, realizado con una gráfica sencilla pero potente y embellecido con láminas de metal de colores y el efecto tridimensional del relieve braille que simula el mar.
The Recognition
About the A' Design Award de Bronce
Cala di Seta Las Etiquetas De Vino ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Cala di Seta Las Etiquetas De Vino sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Cala di Seta Las Etiquetas De Vino satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimensions & Packaging
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Tags
- wine, carignano, label, sardinia, italy, minimalism
- Production Technology
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Design Challenge
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Research
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspiration
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Project Duration
- The project started in February 2021 in Sassari anche finished in April 2021.
- Operation Flow
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Team Members
- Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene - Image Credits
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
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