Longwan Three Realms Centro de ventas by Alan Wong and Yi Leung

Longwan Three Realms Centro de ventas by Alan Wong and Yi Leung is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2022

Longwan Three Realms Centro de ventas

by Alan Wong and Yi Leung

Client: 7points Design

A' Design Award de Plata Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127253

View at A' Design Award Press Release Award Badge

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The Design

About Longwan Three Realms Centro de ventas

Longwan Three Realms es un centro de ventas de 480 metros cuadrados. La distribución emplea los recorridos de circulación para delimitar las áreas funcionales y guiar a los visitantes. Un sistema de celosía de madera hecho a medida delimita el espacio manteniendo su permeabilidad, conservando la estructura original del edificio y reduciendo los elementos añadidos. Los materiales de cualidades naturales se superponen en capas para estimular la vista, el tacto y el olfato. Un pavimento de mosaico de piedra triturada reutiliza los residuos pétreos y evita la sensación fría del mármol o las baldosas convencionales. Las instalaciones artísticas están elaboradas con pulpa, un material reciclable y fácil de moldear. El diseño busca transmitir serenidad y una emoción positiva.

The Recognition

About the A' Design Award de Plata

Longwan Three Realms Centro de ventas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Longwan Three Realms Centro de ventas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Longwan Three Realms Centro de ventas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designer has no intention to contribute to creating fantasy, selling anxiety, and strengthening involution. What they are thinking about is how to convey positive and soothing emotional power through space. For example: "As long as continue to improve, life will eventually show its infinite possibilities." And like: closeness, determination, tranquility, elegance, extension, upward, and enlightening abstract vocabulary are the keywords for design.
Dimensions & Packaging: Project area: 480 square meters.
Tags: Pulp, The environmental protection, Recyclability, Plasticity, Tranquility
Production Technology: The mutual harmony, layering and echoing of different materials provide guidance for the slow release, rise and circulation of emotions. In this project, a large number of materials and textures with natural affinity and vitality are selected to awaken the rich experience of perception, touch, smell and other senses. For example, as the representative of the reuse of stone waste-the crushed stone mosaic floor, it is different from the cold feeling of standard marble or ceramic tiles.
Design Challenge: It is particularly worth mentioning that many of the art installations in this project have adopted the new material "pulp". The environmental protection, recyclability, plasticity, and even the sense of literature and art of pulp are worthy of favor, but it also brings unpredictable variables, and these are also real-time problems that designers need to control and solve.
Research: The use of moving lines to divide functional areas and guide paths is the most appropriate method in a sales center project. However, the design of moving lines must also deal with the balance between openness and privacy, closeness and distance. What is more important is the question of scale based on human measurement. Because different scales will trigger different emotional cognitions, the scale of this project is expressed in the familiarity of the subtle residential scale. For example, the large wooden grille system customized by the designers for this project has become the solution to this problem.
Inspiration: The name of the Longwan "Three Realms" project is derived from the poetry Wang Guowei's work "Poetic Remarks on the Human World": "From ancient times to the present, people who can achieve great careers or become a scholar must undergo three levels of cultivation." The location of this project is a place with high-quality educational resources in the city, and the target customers is also middle-class and above families with strong educational needs.
Project Duration: Client: Longwan Real Estate
Finish Date: February, 2021
Operation Flow: The heavy wooden volume satisfies the enclosing function of the wall, and at the same time has sufficient permeability. This not only solves the problem of retaining the original building frame and reducing additional items, but also brings a new plasticity of the efficiency and temperament of the functional space. Where to stretch? Where to transition? Where to extend? Where is the function important? Where to lay out the vision? These degrees of freedom have been greatly expanded.
Team Members: Alan Wong and Yi Leung
Image Credits: Photography Credit: Xingjie Space Photography Studio