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Naive Blue Lab El Espacio Para Tomar Fotos by SIG Design

Naive Blue Lab El Espacio Para Tomar Fotos by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.


BronceInterior· 2022

Naive Blue Lab El Espacio Para Tomar Fotos

by SIG Design

Client: Naive Blue

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab El Espacio Para Tomar Fotos

Naive Blue Lab es el nuevo espacio de experiencia conceptual lanzado por Naive Blue, una marca que brinda servicios de fotografía. Las áreas con diferentes funciones se distinguen por el color, por lo que cada espacio tiene independencia y flexibilidad, y refleja la sensación limpia y profesional del laboratorio. Se aplica una gran cantidad de ajustes de detalle y materiales exquisitos, por lo que se ha mejorado la calidad del espacio. A través del diseño en forma de isla y el movimiento circular, combinado con una exposición abierta y gratuita, brinda a los clientes una experiencia de espacio flexible.

The Recognition

About the A' Design Award de Bronce

Naive Blue Lab El Espacio Para Tomar Fotos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Naive Blue Lab El Espacio Para Tomar Fotos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Naive Blue Lab El Espacio Para Tomar Fotos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging
The space area is 85 ㎡.
Tags
photo shooting space, experience space, lab, future, clean
Production Technology
Many market research was carried out about target market and similar stores.
Design Challenge
While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research
Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration
Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration
The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow
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Team Members
Creative director:Ray Lee
Interior design:Xiaojuan Gu, Sheng Ye
Graphic design:cheeer studio
Rendering:Sheng Ye
Project management:Sheng Ye
Image Credits
Image#1-Image#5 Photographer: Naive blue

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