United Cinemas Terrace Mall Matsudo Complejo Cinematográfico by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo Complejo Cinematográfico by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2022

United Cinemas Terrace Mall Matsudo Complejo Cinematográfico

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127944

View at A' Design Award Press Release Award Badge

Colors

The Design

About United Cinemas Terrace Mall Matsudo Complejo Cinematográfico

Este cine cuenta con 3 tipos de salas con formatos especiales: Imax, 4DX y ScreenX, además de 8 salas convencionales. El Imax posee una de las pantallas más grandes de Japón. El diseño interior se basa en dos conceptos contrastantes. El primero incorpora numerosas luces LED lineales azules de carácter simbólico, suspendidas del techo a lo largo de la escalera mecánica. El segundo presenta gráficos monocromáticos de diálogos cinematográficos. Ambos elementos generan un contraste entre lo bidimensional y lo tridimensional, así como entre el color y el monocromo. Esta propuesta combina métodos tradicionales con materiales contemporáneos, haciéndola accesible para todos los públicos. Los visitantes también pueden tomarse fotografías en este espacio fotogénico.

The Recognition

About the A' Design Award de Bronce

United Cinemas Terrace Mall Matsudo Complejo Cinematográfico ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que United Cinemas Terrace Mall Matsudo Complejo Cinematográfico sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. United Cinemas Terrace Mall Matsudo Complejo Cinematográfico satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members: Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,