Auspicious Beast Patrones gráficos by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Patrones gráficos by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2022

Auspicious Beast Patrones gráficos

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #128175

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Colors

The Design

About Auspicious Beast Patrones gráficos

Bestia Auspiciosa es una serie de patrones gráficos pintados a mano para productos de consumo. La serie presenta cuatro criaturas auspiciosas de la tradición china: la carpa, la grulla, el león y el kylin, que representan la fortuna, la longevidad, la seguridad y la buena suerte. Cada patrón une motivos tradicionales con elementos modernos. Colores intensos, extraídos de los pigmentos de la pintura tradicional china, dan forma a cada imagen animal. Una caligrafía vigorosa, trazada con tinta negra, acompaña a los patrones. La serie busca renovar el interés por la cultura tradicional china y transmitir buenos deseos.

The Recognition

About the A' Design Award de Bronce

Auspicious Beast Patrones gráficos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Auspicious Beast Patrones gráficos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Auspicious Beast Patrones gráficos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release