Future of Banking Los Gráficos En Movimiento Explicativos by Moree Wu

Future of Banking Los Gráficos En Movimiento Explicativos by Moree Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Cine, Vídeo y Animación Competition Category.

PlataCine· 2022

Future of Banking Los Gráficos En Movimiento Explicativos

by Moree Wu

Client: Julius Baer

A' Design Award de Plata Winner in Cine Category

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Verified Award Winner

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The Design

About Future of Banking Los Gráficos En Movimiento Explicativos

La Sra. Wu creó este vídeo para que Julius Baer explicara el método de trabajo de su nuevo producto digital a su inversor potencial. Desde la concepción, el guión gráfico, el diseño de marcos de estilo hasta la animación, descubrió cómo visualizar la diferencia entre el flujo de trabajo pesado, la digitalización y la nueva era. Añadió metáforas visuales para aumentar la singularidad. Se utilizaron técnicas y pensamiento creativo para crear un video con una narrativa clara y atractivos visuales. Este vídeo mostró el hermoso futuro que traerá el nuevo producto digital.

The Recognition

About the A' Design Award de Plata

Future of Banking Los Gráficos En Movimiento Explicativos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Future of Banking Los Gráficos En Movimiento Explicativos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Future of Banking Los Gráficos En Movimiento Explicativos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Team Members: Moree Wu
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.