Qinjianguo Envase para Harina de Ñame by Dongcheng

Qinjianguo Envase para Harina de Ñame by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Qinjianguo Envase para Harina de Ñame

by Dongcheng

Client: Qinjianguo

A' Design Award de Bronce Winner in Envases Category

9,600

Verified Award Winner

Verify Award Status for #128478

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The Design

About Qinjianguo Envase para Harina de Ñame

Qinjianguo es un diseño de envase para harina de ñame de barra de hierro. El producto sigue un ciclo de cultivo de diez años, en el que la tierra descansa y solo se cultiva una temporada de ñame cada década. El ñame cultivado en dicho suelo absorbe nutrientes abundantes, y la pulpa se transforma directamente en harina. La caja mide 120 por 120 por 150 milímetros. Los gráficos conforman un símbolo visual del número diez, construido a partir de golondrinas en primavera, cigarras en verano, labores agrícolas en otoño, cedros en invierno y campesinos arando. Las imágenes representan las estaciones de la década.

The Recognition

About the A' Design Award de Bronce

Qinjianguo Envase para Harina de Ñame ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Qinjianguo Envase para Harina de Ñame sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Qinjianguo Envase para Harina de Ñame satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU