Hongzhou Academy Centro de ventas by Feng Cheng

Hongzhou Academy Centro de ventas by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Arquitectura, Edificación y Estructuras Competition Category.

PlataArquitectura· 2022

Hongzhou Academy Centro de ventas

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award de Plata Winner in Arquitectura Category

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Verified Award Winner

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The Design

About Hongzhou Academy Centro de ventas

Hongzhou Academy es un centro de ventas ubicado en la zona central del condado de Nanchang, China. El edificio alberga espacios para negociación, trabajos manuales, actividades infantiles y exposición. Dos volúmenes se orientan hacia las vías urbanas en un cruce, y su posición desplazada configura la plaza de acceso. El diseño remite a la arquitectura tradicional china. Las láminas de aluminio se unen mediante enganches, generando una textura similar al ladrillo en la fachada. Una superficie curva y fluida perfila la cubierta y evoca los aleros tradicionales. Las grandes superficies vidriadas y un atrio de gran altura confieren al interior un carácter abierto y confortable.

The Recognition

About the A' Design Award de Plata

Hongzhou Academy Centro de ventas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Hongzhou Academy Centro de ventas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hongzhou Academy Centro de ventas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging: Land area: 2375m² floor area: 1221m²
Tags: traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology: Metallic aluminium sheet, glass, coating Material
Design Challenge: To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research: Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration: The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration: The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow: The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members: Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits: Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.