MontGras Handcrafted Etiqueta de vino de Ximena Ureta

El diseño MontGras Handcrafted Etiqueta de vino de Ximena Ureta es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2022

MontGras Handcrafted Etiqueta de vino

de Ximena Ureta

Cliente: MontGras

Ganador del A' Design Award de Oro en la Categoría Envases

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Colores

El Diseño

Acerca de MontGras Handcrafted Etiqueta de vino

MontGras Handcrafted es una serie de etiquetas de vino creada para cinco vinos chilenos elaborados con variedades de uva poco comunes cosechadas en 2020. Cada etiqueta fusiona dos piezas de arte, la firma del enólogo y un tratamiento tipográfico distinto del número de la añada, mientras que una línea gráfica compartida une los cinco diseños. Las etiquetas están impresas sobre papel autoadhesivo, sin estucar y resistente al agua, que soporta el envejecimiento y la luz ultravioleta. Lámina dorada, troquelado, barniz serigráfico con relieve y un barniz protector mate completan el acabado. Una cápsula de cera sella cada botella.

El Reconocimiento

Acerca del A' Design Award de Oro

MontGras Handcrafted Etiqueta de vino ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que MontGras Handcrafted Etiqueta de vino sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. MontGras Handcrafted Etiqueta de vino crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Dimensiones y Embalaje: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Etiquetas: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Tecnología de Producción: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Desafío de Diseño: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Investigación: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Inspiración: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Duración del Proyecto: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Flujo de Operación: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Miembros del Equipo: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Créditos de Imagen: Image #1, #2, #3, #4, #5: Jorge Brantmayer.