Oct Ohbay El Sistema De Señalización De Orientación by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.
HierroGráfico· 2022
Oct Ohbay El Sistema De Señalización De Orientación
by Updesign
Client: OCT Group
A' Design Award de Hierro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #130547The Design
About Oct Ohbay El Sistema De Señalización De Orientación
China, ciudad de Shenzhen, el 95 por ciento de su población está compuesta por inmigrantes que llegaron a esta larga y estrecha región costera en los últimos 30 años. Es similar a la ciudad de Nueva York, pero su rápido crecimiento significa que la vida es extremadamente agitada. Esta ciudad de ritmo más rápido en el mundo necesita implementar medidas que alivien la inseguridad de sus migrantes. El parque urbano en este proyecto es el lugar más popular para relajarse con su larga costa. Se han elegido guijarros como tema del sistema de señalización, ya que resuena con las experiencias de vida de los inmigrantes y muestra el lado humano de la ciudad.
The Recognition
About the A' Design Award de Hierro
Oct Ohbay El Sistema De Señalización De Orientación ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Oct Ohbay El Sistema De Señalización De Orientación sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Oct Ohbay El Sistema De Señalización De Orientación es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
- Dimensions & Packaging
- Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
- Tags
- Coastal, Signage, Park, Commercial, Hurricane, Waterfront
- Production Technology
- The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
- Design Challenge
- The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
- Research
- The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
- Inspiration
- The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
- Project Duration
- February 2020 Bao’an District, Shenzhen, Guangdong, China
- Operation Flow
- The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
- Team Members
- Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer） - Image Credits
- Updesign
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