C Cell Vitality Envasado de agua mineral by Tiger Pan

C Cell Vitality Envasado de agua mineral by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

C Cell Vitality Envasado de agua mineral

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

A' Design Award de Bronce Winner in Envases Category

17,320

Verified Award Winner

Verify Award Status for #130904

View at A' Design Award Press Release Award Badge

Colors

The Design

About C Cell Vitality Envasado de agua mineral

C Cell Vitality es un diseño de envase para agua mineral embotellada. La textura natural del paisaje de origen se traduce en una composición tridimensional ordenada de formas convexas y cóncavas sobre el cuerpo de la botella. La superficie tiene un tacto suave que aumenta la fricción y mejora la estabilidad del agarre de la mano. La estructura estable permite emplear un material PET más delgado, lo que ahorra costes y reduce la cantidad de plástico. El color azul alude al lago de montaña donde nace el agua. La botella mide 63,3 mm de ancho, 63,3 mm de profundidad y 207 mm de alto.

The Recognition

About the A' Design Award de Bronce

C Cell Vitality Envasado de agua mineral ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que C Cell Vitality Envasado de agua mineral sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. C Cell Vitality Envasado de agua mineral satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging: Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags: C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology: A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge: How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research: There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration: Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow: We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan