Treasured Brew of the Cave Envase para botella de baijiu de Tiger Pan

El diseño Treasured Brew of the Cave Envase para botella de baijiu de Tiger Pan es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2022

Treasured Brew of the Cave Envase para botella de baijiu

de Tiger Pan

Cliente: Jiugui Liquor Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

25,501

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El Diseño

Acerca de Treasured Brew of the Cave Envase para botella de baijiu

«Néctar Atesorado de la Cueva» es un diseño de packaging para baijiu chino. Se conserva la clásica forma de botella tipo saco, con una cuerda enrollada en el cuello, mientras que el material pasa de la porcelana al vidrio. La superficie de vidrio aporta brillo y textura, y distingue la botella de los envases cerámicos empleados por otras marcas. En la base se talla una montaña al estilo del dibujo tradicional chino para expresar el concepto de almacenamiento en cuevas, un método utilizado desde antiguo por el pueblo miao. La botella se mantiene limpia y transparente, con el número seis grabado en relieve.

El Reconocimiento

Acerca del A' Design Award de Plata

Treasured Brew of the Cave Envase para botella de baijiu ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Treasured Brew of the Cave Envase para botella de baijiu sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Treasured Brew of the Cave Envase para botella de baijiu es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensiones y Embalaje: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Etiquetas: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Tecnología de Producción: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Desafío de Diseño: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Investigación: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiración: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Duración del Proyecto: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Flujo de Operación: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Miembros del Equipo: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Créditos de Imagen: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu