Secret Behind Magic Envase para frutos secos by Stora Enso China Packaging

Secret Behind Magic Envase para frutos secos by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Secret Behind Magic Envase para frutos secos

by Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award de Bronce Winner in Envases Category

15,903

Verified Award Winner

Verify Award Status for #131239

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Envase para frutos secos

Secret Behind Magic es un envase tipo caja sorpresa (blind box) para frutos secos mixtos. El gráfico de la caja exterior emplea líneas coordinadas y los tres colores primarios, inspirándose en las composiciones de Mondrian, combinados con una tonalidad que simula el papel kraft marrón. El diseño transmite de forma sencilla la idea de una nutrición equilibrada y saludable. Las cajas interiores mantienen la misma gama cromática e incorporan ilustraciones de personajes de dibujos animados para un juego de rol. Un mecanismo interno de elevación empuja cada caja interior hacia la abertura, de modo que todas pueden extraerse una a una. Se utilizan cartón apto para el contacto con alimentos y tinta de soja.

The Recognition

About the A' Design Award de Bronce

Secret Behind Magic Envase para frutos secos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Secret Behind Magic Envase para frutos secos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Secret Behind Magic Envase para frutos secos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang