Unique Me Envase para uvas by Agilis Design Graphic Design

Unique Me Envase para uvas by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Unique Me Envase para uvas

by Agilis Design Graphic Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Envase para uvas

Unique Me es un envase de cartón diseñado para uvas frescas. El diseño parte de la idea de que en el mundo no hay dos personas iguales en apariencia, pensamiento, carácter o gestos. Las ilustraciones dibujadas a mano dotan a las uvas de rostros sencillos, de modo que la fruta se presenta como un grupo de individuos. Una paleta de colores fresca y una composición sobria refuerzan la temática. El mercado de la fruta fresca en China es muy competitivo y suele recurrir a fotografías convencionales de frutas o de paisajes agrícolas. Unique Me busca destacar y crear un vínculo emocional con los consumidores.

The Recognition

About the A' Design Award de Bronce

Unique Me Envase para uvas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Unique Me Envase para uvas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Unique Me Envase para uvas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji