PickyPods El Embalaje Para Suplementos by Angela Spindler

PickyPods El Embalaje Para Suplementos by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2022

PickyPods El Embalaje Para Suplementos

by Angela Spindler

Client: Depot Creative

A' Design Award de Plata Winner in Envases Category

29,275

Verified Award Winner

Verify Award Status for #132068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PickyPods El Embalaje Para Suplementos

La agencia recibió el encargo de crear la marca y el empaque para una gama de suplementos única. Los sobres de suplementos de colágeno y probióticos están formulados para realizar ajustes precisos en el cuerpo según la edad, el sexo y otros factores importantes. El color es el protagonista principal de este proyecto. Necesitaba sentirse audaz y enérgico para su objetivo de ir al gimnasio. Se utilizaron símbolos de género para destacar las fórmulas específicas de género, otra diferencia para esta marca.

The Recognition

About the A' Design Award de Plata

PickyPods El Embalaje Para Suplementos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que PickyPods El Embalaje Para Suplementos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. PickyPods El Embalaje Para Suplementos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer