First Shiguangli Centro de Marketing by Shanhejinyuan

First Shiguangli Centro de Marketing by Shanhejinyuan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Platino in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlatinoInterior· 2022

First Shiguangli Centro de Marketing

by Shanhejinyuan

Client: Shanhejinyuan

A' Design Award de Platino Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About First Shiguangli Centro de Marketing

First Shiguangli es un centro de marketing en Pekín, China. El interior integra una oficina de ventas con una librería para conformar un espacio compuesto. El diseño convierte el área de ventas en una isla de libros situada en el corazón de una ciudad bulliciosa. La luz se conduce hacia el interior de las salas para configurar zonas tranquilas destinadas a la lectura y al descanso. Un elemento luminoso denominado Light of Life está realizado en metal y mide 1450 milímetros de diámetro y 2700 milímetros de altura. El proyecto se completó en 2021. La intención es ralentizar el ritmo de la visita y ofrecer una experiencia cultural serena.

The Recognition

About the A' Design Award de Platino

First Shiguangli Centro de Marketing ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. First Shiguangli Centro de Marketing exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. First Shiguangli Centro de Marketing es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shanhejinyuan combine the human bookstore with the sales office to create a composite space concept that combines form and function. Injecting a beam of light into the space refracts a book island located in the bustling city. Light and text converge into a flat boat, slowly flowing in space to explore, taking time as the beam, light and shadow as the surface, quiet space, hidden in the bustling, unique cave.
Dimensions & Packaging: Size: Diameter 1450mm x Height 2700mm
Tags: Complex space concept space, art, humanities, book bar, innovative
Production Technology: "Light of Life" Material: Metal
Design Challenge: The development and production of innovative products, the overall use and production of the optical illusion effect space in the creative process. We went through a performance, to the refined production process of the finished product, and produced a series of sub-productions.
Research: The research is more to go to "sales" buildings and make composite functional spaces to make the project more useful and less useful, so that people will naturally expand their understanding and understanding of the project in the various colorful sales experience. Recognized.
Inspiration: Some people say that a city is like an island, and we are willing to turn it into an island about books. Let the time slow down, let the heart flow slowly on a flat boat formed by the collection of words, explore a book island, and create a "de-sales" sales office.
Project Duration: The start time is 2019.01 Beijing-the completion time is 2021.05 Beijing
Operation Flow: I am accepting the project of the theme park, thinking about how to create a cross-age aesthetic and composite function. Using time and light space as the source of inspiration, we started the project design of this project, to the realization of the goal and the feeling of being close to the moment.
Image Credits: Photographer: Zhang Qilin