Idun Red Heart Jugo De Manzana by Evan Chen

Idun Red Heart Jugo De Manzana by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2022

Idun Red Heart Jugo De Manzana

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award de Plata Winner in Envases Category

26,974

Verified Award Winner

Verify Award Status for #133212

View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Jugo De Manzana

La diosa de la juventud que gobierna la manzana dorada: Idun. La imagen principal rinde homenaje al artista John Bauer, extrayendo Idun y rediseñándolo para incorporar el hermoso entorno de cultivo de manzanas. Las manzanas en la mano de la diosa están ahuecadas en la etiqueta de la botella para revelar el jugo de manzana roja debajo de la etiqueta, expresando las propiedades naturales de las manzanas. Tres de las manzanas son tratadas con un proceso de estampado dorado para transmitir las tres manzanas doradas obtenidas de la Diosa de la Juventud para exprimirlas en jugo.

The Recognition

About the A' Design Award de Plata

Idun Red Heart Jugo De Manzana ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Idun Red Heart Jugo De Manzana sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Idun Red Heart Jugo De Manzana es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang