Shengming Shijia Caja de regalo para té by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Caja de regalo para té by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2022

Shengming Shijia Caja de regalo para té

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Caja de regalo para té

Shengming Shijia es una caja de regalo para té que presenta paisajes locales vinculados a la cultura del té. La caja exterior reproduce la vista conocida como los Tres Estanques que Reflejan la Luna, elaborada en papel con técnicas de impresión y estampación en relieve. El color principal es el azul tinta, que evoca la noche. Dos mitades caladas en la caja exterior se unen para formar una luna llena antes de abrir el empaque. La caja exterior se desliza hacia ambos lados, dejando al descubierto los estampados de lunas redondas dispuestos ordenadamente sobre la caja interior. El diseño vincula un paisaje local famoso con el ánimo sereno de la degustación del té.

The Recognition

About the A' Design Award de Plata

Shengming Shijia Caja de regalo para té ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Shengming Shijia Caja de regalo para té sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Shengming Shijia Caja de regalo para té es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release