24 Solar Terms Ilustración para aplicación móvil by Baidu Meux

24 Solar Terms Ilustración para aplicación móvil by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award de Hierro in Diseño Móvil Competition Category.

HierroMóvil· 2022

24 Solar Terms Ilustración para aplicación móvil

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award de Hierro Winner in Móvil Category

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Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

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The Design

About 24 Solar Terms Ilustración para aplicación móvil

24 Períodos Solares es un conjunto de ilustraciones dinámicas creado para una aplicación móvil de búsqueda. Los 24 períodos solares dividen el año en lapsos de duración casi idéntica y han guiado la agricultura y la vida cotidiana en China durante siglos. Las ilustraciones emplean métodos y colores de la pintura tradicional china para representar las estaciones, la temperatura, el clima y la naturaleza viva. Los usuarios acceden a las páginas buscando el nombre de un período solar o una palabra clave relacionada. Una sección agregada en la parte inferior de cada página enlaza con vídeos, noticias y entradas enciclopédicas. La obra gráfica se adapta a todos los tamaños de pantalla móvil.

The Recognition

About the A' Design Award de Hierro

24 Solar Terms Ilustración para aplicación móvil ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que 24 Solar Terms Ilustración para aplicación móvil sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. 24 Solar Terms Ilustración para aplicación móvil es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd