Pindao Tiancheng Envasado de Licor by Jun Li

Pindao Tiancheng Envasado de Licor by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2022

Pindao Tiancheng Envasado de Licor

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #133730

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Envasado de Licor

Pindao Tiancheng es un diseño de packaging para una marca de licor, inspirado en la cultura taoísta. La botella de vidrio adopta la forma del número uno, en alusión a la idea taoísta de que del uno surgen todas las cosas. Su forma sencilla refleja la cultura de la marca y hace que el producto resulte fácil de reconocer. La botella de vidrio se recubre con color mediante pulverización y el motivo se fija a la superficie mediante horneado. La caja está fabricada con papel especial con estampado en bronce y relieve, y mide 150 por 120 por 300 milímetros. La caja se abre lateralmente para facilitar su exhibición. Tras su uso, la botella puede emplearse como jarrón o como elemento decorativo.

The Recognition

About the A' Design Award de Bronce

Pindao Tiancheng Envasado de Licor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Pindao Tiancheng Envasado de Licor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Pindao Tiancheng Envasado de Licor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li