Flying to the Moon Caja de regalo para pasteles de luna by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Caja de regalo para pasteles de luna by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2022

Flying to the Moon Caja de regalo para pasteles de luna

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #134174

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flying to the Moon Caja de regalo para pasteles de luna

Volar a la Luna es una caja de regalo diseñada para pasteles de luna. El envase adopta la forma de un farol palaciego tradicional chino. Las ilustraciones circulares se inspiran en la mitología china e incluyen la Liebre de Jade, el Palacio de la Luna y las apsaras de los murales de Dunhuang. Una estructura tridimensional multicapa y un proceso de troquelado aportan profundidad visual. Una vez retirados los pasteles de luna, se puede encender un módulo LED situado en la base y volver a colocar el estuche transparente de PVC y la carcasa exterior calada, transformando la caja en un farol decorativo.

The Recognition

About the A' Design Award de Plata

Flying to the Moon Caja de regalo para pasteles de luna ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Flying to the Moon Caja de regalo para pasteles de luna sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Flying to the Moon Caja de regalo para pasteles de luna es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu